PELAFORCE™ is rooted in African ethnopharmacology. We are passionate about discovering, protecting and developing southern African botanical wisdom. We are poised to unlock the tremendous potential of southern African medicinal herbs and bring these resources to a global platform. We wish to share the success of the African pharmacopeia with South Africa and the world.

At PELAFORCE™ we are committed to combining twenty-first century innovation with ancient African indigenous knowledge.  We are experts in traditional medicinal knowledge and our team maintains strong ties with local plant users. We are also leaders in sustainable harvesting and diligent partners with rural harvesters.

Our products are backed by science: PELAFORCE™ has research partnerships with a number of South African universities, including Stellenbosch University (SU). Together with SU, we are pioneering novel processing techniques to bring our customers tailor-made botanical raw materials and extracts.

PELAFORCE™ is driven by superior quality – we believe our standards of food safety set us apart. We have invested in a state-of-the-art quality assurance system with FSSC 22000 accreditation. This Food Safety System Certification demonstrates our company’s robust and effective management system. Our team is well positioned to meet the requirements of regulators, food business clients and consumers.

PELAFORCE™ seeks to empower our clients to reap the benefits of these valued botanicals, thus enabling others to share in the healing power of nature. We believe that the botanical resources of Africa may hold the key to the treatment of major medical and health ailments, and we want to be at the forefront of these discoveries. We believe that the star of our natural medicine chest is undoubtedly the African geranium, Pelargonium sidoides.

Our Values

Encapsulating our core values is the entry requirement for joining our tribe.


We are honest, ethical, transparent and worthy of the trust of others. We strive to cultivate awareness not only of the product and the process, but also of the environment, plants, animals and people involved at every stage.


Respect guides the way we interact with:

  • the natural environment and its botanical treasures, without which our business would have no foundation at all,
  • our partner communities, from whom we source our raw materials,
  • our customers, who believe in our ethos and product,
  • independent business owners, who are the cornerstone to our business model, and
  • our team members, without whom none of this would be possible.


Environmental sustainability involves making decisions and taking actions that are in the interests of protecting the natural world. PELAFORCE™ is committed to ensuring lasting value by committing to a long-term view of the availability and sustainability of our natural products.

Our Vision

The PELAFORCE™ vision is to create a new, sustainable economy that will benefit not only individuals and their communities, but every species on our planet.

We are committed to developing commercially viable and sustainably sourced complementary medicines. We strive to develop strong, long-term partnerships with our rural community partners, thereby ensuring reliable and efficient supply chains to deliver our products to the South African, and international, wellness market.

Our Mission

PELAFORCE™ wishes to introduce the world to the immense healing power of southern African botanical resources. 

Our mission is threefold:
  • to identify, develop and produce safe, natural phytomedicines with scientifically proven efficacy,
  • to create positive, direct and tangible socio-economic impact by providing partner communities with skills, supply chain access and sustainable income-generating and entrepreneurial opportunities,
  • to conserve and enhance southern Africa's indigenous flora and fauna through various high impact conservation projects.